Privacy policy

Privacy Policy
Last updated: January 4, 2026

PV Fashions ("we", "our", or "us") operates this website and online store, including all features, tools, content, and services (collectively, the “Services”) to provide you—our customer—with a personalized shopping experience for our clothing collections. This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from our website or otherwise interact with us.

Our store is powered by Shopify, which provides us with the e-commerce platform to sell our apparel and related products and helps us deliver the Services to you.

Please read this Privacy Policy carefully. By accessing or using our Services, you confirm that you understand how we collect, use, and share your personal information as described below.

1. Personal Information We Collect

We may collect the following categories of personal information depending on your interaction with us:

Contact Information: name, billing/shipping address, phone number, and email.
Payment Information: credit/debit card numbers, billing details, and transaction data.
Account Information: login credentials, preferences, saved items, and wishlist.
Order Details: clothing items viewed, purchased, exchanged, returned, or added to your cart or wishlist.
Communication History: customer service queries and support messages.
Device and Usage Info: IP address, browser, device type, session activity, and interactions with the site.
Marketing Data: responses to promotional campaigns, opt-in/opt-out preferences.

2. How We Collect Information

We collect your information through:

Direct Interaction: when you browse, make a purchase, sign up, or contact us.
Automated Technologies: cookies, web beacons, and tracking tools.
Third Parties: such as Shopify (our e-commerce host), payment processors, and advertising partners.

3. How We Use Your Personal Information

We use your personal information to:

Provide Our Services: fulfill your orders, manage your account, process payments, handle returns/exchanges, and provide customer support.
Enhance Your Experience: personalize product recommendations, remember your preferences, and optimize our website.
Marketing and Promotions: send newsletters, offer exclusive clothing deals, announce new collections, or retarget ads based on your browsing behavior.
Security and Legal Compliance: prevent fraud, secure transactions, comply with legal obligations, and resolve disputes.

4. Sharing of Personal Information

We may share your personal information with:

Shopify and its sub-processors who help host and manage our website and order processing.
Service Providers: like shipping couriers, email marketing tools, payment gateways, and analytics platforms.
Marketing Partners: for personalized advertising campaigns on platforms like Meta (Facebook/Instagram) and Google.
Legal Authorities: if required to comply with laws, enforce our policies, or respond to legal requests.
Business Transfers: in the event of a merger, sale, or acquisition.

5. Third-Party Links

Our website may link to third-party sites such as Instagram or Pinterest. Once you leave our site, their privacy policies apply. We are not responsible for the practices or content of those external sites.

6. Children’s Privacy

Our website and clothing products are not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with information, please contact us to request removal.

7. Security and Retention

We take appropriate technical and organizational measures to protect your information. However, no method of transmission or storage is 100% secure.

We retain your information for as long as necessary to provide services, fulfill legal obligations, and resolve disputes.

8. Your Privacy Rights

Depending on your location, you may have the right to:

Access, correct, or delete your personal data
Object to processing or request data portability
Opt out of marketing communications at any time
Withdraw consent or file complaints with a data protection authority

To exercise your rights or ask questions, contact us at pvfashion31@gmail.com.

If your data is processed by Shopify (e.g., through our online store), you can also manage your privacy preferences via the Shopify Privacy Portal.

9. International Transfers

Your information may be processed in countries outside your residence, including Canada and the U.S. For EEA or UK users, appropriate safeguards such as Standard Contractual Clauses are applied.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal reasons. The updated policy will be posted on our website with the revised "Last Updated" date.